Histoy

About Us

La Montevideana

1949
1960

la
Montevideana

Early times

The birth of LA MONTEVIDEANA in Rosario City, means fundamental part of the emergence of an industry that reached levels of excellence. In little time is consolidated as the favorite brand of ice cream in Argentine.

1969
1970

FIRST
POPSICLE

GASTRONOMIC LINE

La Montevideana develops gastronomic line, and launches the first ice cream of the popsicle line.

1980
1980

Keep
Growing

PRESENCE ACROSS THE COUNTRY

La Montevideana is already considered a leader brand, creating delicious ice cream for children and adults, reaching every home in the country with the flavor and freshness that characterizes it.

1990
1990

Bad
taste

REMOTENESS FROM THE MARKET

It produces the sale to foreigners capital with uncertain future. The leader brand of ice cream in Argentina industry, moves away from their city.

2007
2007

reborn

monthelado s.a.

The Comanducci family acquires "La MONTEVIDEANA" trade rights. At the same time is born Monthelado S.A. by grouping their 2 trademarks; This merge has become one of the companies with greater projection within the category. LA MONTEVIDEANA returns to the place that should never have gone.

2012
2012

Worldwide

strategic alliances

We started exporting. Through a strategic alliance with Unilever Argentina, Chile and Brazil we opened the possibility of international insertion and continue projecting the opening of new markets such as Paraguay, Bolivia and Venezuela.

2014
2014

INTERNATIONAL
CERTIFICATION

BRC food certificated

We promote as responsible company in ensure the development safe of our products, turning us in the first company in Latin America, on our category, to obtain such certification.

2012
2016

HERE IS THE
ICE CREAM!

BRAND NEW IMAGE, HIGHER QUALITY!

We develop and implement new institutional communications, giving more identity to all our products and positioned LA MONTEVIDEANA again as a leader in the field. In addition we renovated with the highest rating (AA) BRC Certification (British Retail Consortium) We are the only company of ice cream in South America with this international quality certificate in food production.

timeline
Vélez Sarsfield 1163 S2013CYU, Rosario, Santa Fe / +54 (0341) 4378900 / contacto@monthelado.com.ar / visitas@monthelado.com.ar
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