La Montevideana

Merchandising

Stores

Qué es el
Merchandising

The silent salesman who works promoting our products 24 hours a day.

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LM
Concepts

1. Position

GOOD VISIBILITY AND
CARE FOR THE DISPLAY
GREATLY IMPACT SUCCESS IN SALES.

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2. Presentation

FREEZER: ON THE SIDEWALK, WITH THE LOGO DESIGN FACING THE STREET.
ORGANIZED, CLEAN AND WELL STOCKED.
INCREASES SALES 50%

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3. Store

Points of purchase impulsive
Where the consumer not had will prior of buy the product or it ends up acquiring by any motivation special that was caused in the point of sale.

Points of Planificated buy
Example store, butchery, bakery, etc.
Where the consumer has defined the / them products, the / those sizes, the brand and the amount of them products to buy.

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4. Stock

Is the amount of product that is available at the point of sale in different brands, sizes and presentations. You ALWAYS have to have enough product to meet demand.

Who benefits with the Merchandising?
The company and the Distributor: because it increases sales and the profitability.
Customer: : Increases of consumer spending on the impulsive purchase. It attracts new consumers. Increase profits by increasing rotation. The consumer remains more comfortable for longer in a tidy room and this increases the possibilities of spending.
Consumer: Facilitates the purchase by providing extra information. The purchase makes more pleasant. It provides clear options for purchase.
Seller: Increases your sales. It develops its market. Moves to the competition.

Vélez Sarsfield 1163 S2013CYU, Rosario, Santa Fe / +54 (0341) 4378900 / contacto@monthelado.com.ar / visitas@monthelado.com.ar
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